So someone has written some nice words about your wine, your product or service. Or maybe you have received an award…great! For smart businesses this is not job done, it’s the beginning of leveraging the accolade to build brand and create sales. Smart marketers AMPLIFY these successes so staff, distributors, sales people and wine lovers…Read more
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Kathie Bartley is a believer in the old saying “a day without wine is like a day without sunshine”, and has it on her business card. But that’s hardly a surprise – she’s been marketing wine for nearly 30 years. http://www.listener.co.nz/lifestyle/wine/savvy-sales/Read more
University of Otago Business School marketing management graduate Kathie Bartley’s passion is wine, and she’s successfully made a career out of it. http://www.otago.ac.nz/business/alumni/otago609216.htmlRead more
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