Category Archives: Industry Blog

Push or Pull Marketing?

Marketing for a wine business owner or marketer used to be much easier, although we did not think so at the time! There were a few key national television channels or radio stations and a handful of magazines or newspapers that we targeted for coverage. There were also far fewer wine brands which meant less…
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Maximising Awards, Accolades and Good News

So someone has written some nice words about your wine, your product or service. Or maybe you have received an award…great! For smart businesses this is not job done, it’s the beginning of leveraging the accolade to build brand and create sales. Smart marketers AMPLIFY these successes so staff, distributors, sales people and wine lovers…
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