Something To Crow About Dishing Up Cashew, Sour Cherry and Chia for Breakfast

Friday 25  October 2018:  Something to Crow About is dishing up a new gourmet breakfast cereal so you’ll be feeling great for summer.

Something to Crow About Cashew, Sour Cherry and Chia is an indulgent and nutritious gluten free breakfast blend, which will ensure you’re feeling healthy and full of energy to enjoy everything the warm weather offers. Something to Crow About Cashew, Sour Cherry and Chia is jam packed with whole cashews, zingy Montmorency sour cherries and toasted almonds nestling on a bed of golden gluten free cornflakes and seeds, finished off with a touch of vanilla bean and a drizzle of Canadian maple syrup.

All this flavour comes with a four-star health rating and guarantee that each 400 gram pack has 60% nuts and seeds and 15% dried fruit, making it a great source of protein, fibre, vitamins and minerals. What's more – it’s gluten free and vegan friendly.

Something to Crow About Cashew, Sour Cherry and Chia taps into the increasing demand from Kiwis to start their days with a healthy cereal. New Zealand’s premium cereal category is valued at $15 million and is growing by a whopping 25% or $2.91 million according to IRI Total Grocery Scan Data for the 12 months to 1 April 2018.

Something to Crow About co-owner and marketing manager, Christine Millar says by putting flavour first they are noticing increased interest and demand for their NZ-made cereals and mueslis. “I believe in the power of healthy eating and as a foodie I always look for the options which give me great flavour and taste as well as goodness.”

“Provenance is also important to us and we use as much New Zealand product as we can source across all our recipes. This includes locally grown oats, South Island linseed, walnuts and hazelnuts from Uncle Joe's in Marlborough, Airborne honey from Central Otago and Arataki honey from Hawke's Bay.”

Christine and her husband Mike Millar took over Something to Crow About in 2014 and produce a range of cereals and seed toppers from their idyllic base at Whangaparaoa just north of Auckland.

Something to Crow About is driven by the couple’s belief that life is best lived with honesty and integrity. They apply integrity and honesty to everything - from the clear window in their packaging so customers can see what they’re buying, to sourcing locally grown produce when ever possible. Listening to consumers has led to a focus on gluten free, low sugar and paleo friendly blends. Food trends aside, the overruling principal is the integrity of flavour – Something to Crow About premium mueslis and seed toppers must taste great!

The release of Something to Crow About Cashew, Sour Cherry and Chia finishes of an amazing few months for the company. In August, Something to Crow About Cashew, Sour Cherry and Chia was named as a Finalist in the 2018 NZ Food Awards Grocery Category and earlier this month the family-owned business won the Excellence in Marketing Award in Auckland’s Westpac Business Awards 2018 (North-West Region).

Something to Crow About Cashew, Sour Cherry and Chia joins a range of premium breakfast mueslis and cereals, which include: Supreme Trio of Nuts & Berries/Probiotic Muesli (500 grams), RRP $13.99; Macadamia Otago Honey & Nuts/Gluten Free Cereal (400 grams), RRP $13.99; Natural Fusion Fruit & Nuts Muesli (500 grams), RRP $ 8.99; Almond, Maple & Cacao/Paleo Probiotic Breakfast (400 grams), RRP $15.99 and Almond, Coconut & Orange Paleo Breakfast Cereal (400 grams), RRP $15.99.

Something to Crow About Cashew, Sour Cherry and Chia is widely available from New World and selected independent grocers for an RRP of $13.99. Or it can be purchased from https://www.crowabout.co.nz/

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