Something to Crow About

Category: Launches

 
 

Something to Crow About, owned by Mike and Chris Millar, makes gluten-free muesli, paleo cereal and probiotic muesli. In 2018 Mike and Chris asked Marvellous Marketing to help launch their new Cashew Sour Cherry & Chia Muesli.

Result

  • We shared a Something to Crow About samples with media and food bloggers resulting in coverage which included NZ House & Garden, Bite (NZ Herald), Fresh.co.nz, FMCG Business, Supermarket News and NZ Business and more.

  • More than 15 media stories were received in new product columns, recipe features, business stories and food blogs across a variety of media including magazines newspapers and online.

  • Marvellous Marketing also helped promote Something to Crow About’s success at the 2018 Westpac Business Awards Northern Region which occurred around the same time as the new product campaign.

  • Something to Crow About reported strong gains in new distribution and sales for their new muesli. They also successfully shared media stories in social media gaining additional brand awareness.

 
 
PRNicola McConnellMarvellous Marketing, NZ Herald, 1News, TVNZ, FMCG Business, One News, NZ Life & Leisure, TV, Radio, Magazine, Digital, Newspaper, Something to Crow About, Product Launch, Muesli