Clearwater Farm

Category: Launches

 
 

Clearwater Farm, owned by Jackie and Bryan Clearwater, produces organic yoghurt from two organic dairy farms in South Canterbury. They briefed Marvellous Marketing to build awareness of their new company name, Clearwater Farm, to promote new packaging for their pot-set organic yoghurts and to help launch their new lactose free yoghurt range.

Result

  • Clearwater Farm samples were shared with media and food bloggers resulting in coverage in NZ House & Garden, NZ Life & Leisure, Be Well (NZ Herald), Supermarket News and Business NZ.

  • We received more than 15 media stories in new product columns and business stories across a variety of media including magazines, newspapers and online.

  • The media release promoted Clearwater Farm’s success at the 2019 NZ Champions of Cheese Awards (Yoghurt class) and the 2019 Outstanding NZ Food Producer Awards and helped reinforce their excellent quality yoghurts.

 
 
PRNicola McConnellMarvellous Marketing, NZ Herald, 1News, FMCG Business, NZ Life & Leisure, Magazine, Digital, Product Launch, Fresh.co.nz, Bite Magazine, NZ House & Garden, Supermarket news, NZ Business, Clearwater Farm, Agriculture, Yoghurt, Canterbury